Here is a new project that needed to be finished by the first of the year. Brief set up; my job that pays the bills right now is free-hand painted pinstripes on cars. For those not in the know, I have my own business doing that but I work in conjunction with my father. Business is not what it used to be, but these days whose is? The new year starts a new pitch idea to our auto dealerships. The basic idea is the service department is already trying to upsell customers on different things when they bring their car in for service, why not add pinstripes? The dealer makes a buck, we make a buck, the customer gets a fantastic quality, personalized car that doesn't get lost in a parking lot.
All of that being said, on with the post. I needed to design a promotional piece to sit on the desks or counters of the dealerships. My dad had a pretty solid idea of what he wanted so all I had to do was put it all together and make it harmonize with the rest of his branding we have designed. Here it is...
That is what it looks like in the little stand he got for it. As that is hard to see, here is the original design. After running it past my focus group, the gray text bits need to be darkened, just a bit, for ease of reading.
To get a feel for the rest of the branding here are shots of some sticky notes that he got based on the business card I designed for him, and his jacket that a shop embroidered for him (They added the orange, which I do not care for, but aside from that it came out very well).
Front
Back
Ok, that about wraps it up for tonight, I will return with more goodies I promise. I have one project going and as soon as I get the ok from the powers that be, I will share it with you.
